China has a vast territory and a long history of Chinese herbal medicines. At present, the application of plant extracts has expanded from traditional medicine and food to health food, food additives, cosmetics, Feed additives and other fields. Food and beverage consumption in the plant extract industry accounted for the largest proportion, more than 60. According to the data from the report on Market Investment in the China Plant extract Project 2017-2021, published by the China Industry Research report Network, Chinese traditional medicine exports reached US $3.426 billion in 2016, down 9.13%. Among them, the export of plant extracts reached 1 billion 930 million US dollars, down 10.93%, accounting for 1-4 months of the total export of Chinese medicine in 56%.2017, and the export of plant extracts was 650 million dollars, 12.38%, and the decline continued.
The main reasons are as follows:
(1) the local trend of international markets presents new requirements for the price, cost and safety of the extract products, and Chinese enterprises face challenges in the international market.
(2) Global Innovation of products is slow, price and cost become the focus of competition. The days of star products driving the market are gone.
(3)The Chinese extract products are becoming the synonyms of "road goods" and "bargains". Once they are corrected, the market competitiveness will be difficult to guarantee, and the future market development will be worrying.